Idea validation
Market research and a yes / no / pivot call before you commit engineering.
// deliverables
What you get.
UX audit
Prioritised findings across product and user journeys.
Strategic direction
A 90-day priority list. What ships, what waits, what gets cut.
Delivery brief
A tight scope your team — or your delivery partner — can pick up.
// process
How it works.
- Phase 01
Kickoff
Scope the engagement and the question worth answering.
- Phase 02
Audit + research
Product walkthrough, journeys, competitors, stakeholder interviews.
- Phase 03
Direction report
Written findings plus a prioritised next 90 days.
- Phase 04
Handover
Live walk-through and a delivery brief for the next phase.
// good fit
If you recognise yourself here.
Pre-launch founders validating an idea.
Seed-to-Series-A startups with broken UX.
Enterprises with internal tools employees hate.
AI-assisted teams (Cursor, v0, Bolt) who want a human UX review before shipping.
A 30-minute call tells both of us whether there's something to build here.
// further reading
From the notes.
// note · 5 min read
The snooze button works for someone else.
A word slipped onto a 1970s shampoo bottle doubled consumption. A 1956 gear ratio still runs your mornings. Defaults are where UX either serves you or quietly sells you out, and the snooze button is the clearest case of the second one.
read// note · 7 min read
Shampoo bottles & practical UI/UX. The ultimate guide for developers.
Why a shampoo bottle is the clearest way to explain UI/UX to a developer, what the critical 0.05 seconds actually buys you, and the ten tools I lean on to bridge code and craft.
read// note · 7 min read
Affordance in software design.
Affordance is the contract an interface makes with the human in front of it. Most software breaks that contract quietly, and blames the user.
read
// also available
Fractional CTO. Senior engineering leadership